Identity and Brand Development

Smart Methods

Brief
The developer of a news sales coaching methodology needed an agency to create a range of high quality training materials but also needed a brand image to create a consistent look and feel across all of the new collateral.

Creative Approach
CoffeehouseDigital came up with a logo that played to SmartMethods’ strategic strengths and created the sales coaching training packs; embossed leather folders containing high-quality print and electronic versions of the course’s required materials.