A company’s identity typically begins life as a direct extension of the founder’s personality. As time passes, an organisation grows and becomes more complex, the identity can often become confused and weak due to the various factors that control its growth. A strong visual brand and corporate identity are at the core of any successful business and without them you can often get lost in the market place.

CoffeehouseDigital researches your organisation’s market and position within that market to understand your target audience their expectations. We identify what your organisation thinks about itself and compare that with external perceptions of the company. It is important to involve all key members of the management team in this process to see if they think the same way as you do. Quite often the perceptions of your team and your existing customer base do not match that of your own; the identity development process clarifies the differences and aids the formulation of core values and a direction to take.

We assimilate all of this information and develop it into a corporate identity that helps to maximise the business message that you wish to convey to your existing customers, prospects and other stakeholders.